Follow-Up Automation for B2B

Never Lose a Deal Again.

Maderly automates your follow-ups — devis relance, prospection sequences, and email workflows — so every opportunity converts.

AI-Powered Scoring
Auto Follow-Up
Smart Inbox
40%
Deals lost
to silence
200+
Discovery
calls
Jun '26
MVP
launch
Scroll
Core Platform

Every follow-up,
fully automated.

From quote to close — every step optimized so nothing slips through.

01
AI Lead Scoring
Every lead scored HOT, WARM, or COLD based on engagement signals, response time, and behavioral patterns.
02
Smart Sequences
Multi-step email workflows with intelligent timing — tailored cadence and tone for each prospect segment.
03
Unified Inbox
One inbox for all follow-ups, responses, and pending actions. Nothing gets buried, nothing gets missed.
04
Quote Follow-Up
Automated follow-up on quotes and proposals — every sent quote gets chased until it converts or closes.
05
Prospection Engine
Build outbound sequences that engage cold leads with personalized, timed messages across channels.
06
Smart Scheduling
Sends at the optimal time for maximum open rates — based on recipient behavior and timezone data.
07
CRM Integrations
Sync contacts, deals, and pipelines with the tools your team already uses — plug and play.
08
Template Library
Pre-built, high-converting templates for common business scenarios — devis, relance, intro, and more.
09
Analytics Dashboard
Track open rates, reply rates, conversion timelines, and pipeline velocity — all in real-time.
The Vision

Built to solve a real
problem, at scale.

Every decision backed by 200+ conversations with real business owners.

The Problem
40%+ of deals die in the follow-up gap.
Business owners send a quote, then forget. Prospects go cold. Revenue evaporates. Existing CRMs are too complex, too expensive, or simply not built for the relance workflow that businesses actually need.
The Solution
Automated relance that actually closes.
AI-scored leads, smart email sequences, and a unified inbox — built specifically for the way businesses follow up on opportunities.
The Market
Massive underserved segment.
Millions of SMBs and independents with no dominant vertical player owning the follow-up automation space. The gap is wide open.
Community

Follow the journey.

Building Maderly in public — in French and English.